Every year I look forward to the conferences of the Japanese corporation Sony in various exhibitions. Not only because I'm an avid gamer and moan about news about the PlayStation consoles and new video games, but also because Sony is one of the few companies that creates unique gadgets and elegant home electronics of the highest quality. Could the Japanese surprise us this year at CES 2016? Now I'll tell you everything.
President Kazuo Hirai stepped onto the stage and delivered an inspirational speech about CES 2016, new technologies and the most important components of Sony's business, which includes creativity, freedom of thought, and home space without limiting frames and unnecessary wires. Behind President Sony, the best photos of the year are shown on the panoramic screen, made with cameras produced by a Japanese company. I was amused by the fact that Kaz Hirai does not hesitate to laugh at himself, as well as over the jokes of his fan, who leads the Twitter account of the president of Sony. This enthusiast is so witty that even Hirai himself is happy to read his tweets.
Kazuo Hirai shared his joy with the audience about the success of the PlayStation 4 console. The prefix for Christmas holidays alone sold 5.7 million boxes. Also over the holidays, more than 35 million games were sold. In total in the world for today it is sold more than 35 million PS4 and over 180 million games for this console. Let me remind you that before Hirai became president of Sony, he spent a long time managing the company's gaming division, so the PlayStation brand is especially dear to him.
Mike Fasulo, president of Sony Electronics, rose to the stage. He presented the audience a new 4K-camera at an "affordable price", which for some reason refused to sound, citing the fact that everything has its time. One of the features of the new camera is its ability to shoot high-quality video, even in the dim light of candles. Her microphone records sound from five directions, which will allow you to shoot video with the most realistic sound.
On the stage invited Glenn Gaynor - president of the studio Sony Screen Gems. He demonstrated a few high-quality photographs that he made during his travels with his family around the world. Of course, all the pictures were taken with a new Sony camera, and some in extremely low light conditions.
The turn of Hi-Res Audio format, actively promoted by the Japanese company recently, has come. The audience was presented with a brand called h.ear - a line of Hi-Res Audio products, including multi-colored wireless speakers (h.ear go) and headphones (h.ear in). The PS-HX500 vinyl record player was also introduced. It can be connected to both your audio system and to a computer with which you can digitize your collection of vinyl records. The line of Extra Bass products has also been extended. Let me remind you that these are speakers and headphones, capable of producing incredibly deep bass.
The new philosophy of the company called Life Space UX again reminded of itself. Sony strives to bring technology to our home, harmoniously integrating them into the living space. This is facilitated by projectors, able even in a small room to give out on the wall a huge image of high quality. Also we were shown a previously announced lamp-column and a novelty - a tiny projector, projecting a picture on a wall or on a table. Most of these products will go on sale in the US in the summer of this year.
Next, Glenn Gaynor told a little about the company's new TVs. 4K HDR technology will make the quality of 4K-pictures incredibly clear and realistic. And the new graphic interface of TVs has become even simpler and more understandable. Now it supports 40 world languages, which will make Sony technology even more accessible to users. Technology Backlight Master Drive allows you to display a deep black color and make the dark areas of the image as detailed and realistic. Sony also announced the service Ultra, through which to buy and rent 4K movies and TV shows can be directly from the menu of Sony TVs running Android.
At this conference, Sony came to an end. I am compelled to admit my heart, but this year the presentation was very prolonged and boring. A huge number of conversations on lengthy topics, with too few words about new technologies or demonstrations of new products. It could have been painless to cut the entire show from 60 to 10 minutes, throwing out incredibly boring monologues from the leading ones, forcing the public to yawn. Fans of the company with a sinking heart were waiting for the announcement of the release date of the PlayStation VR, as well as the announcement of the official price tag for this gadget, but the miracle did not happen. Alas, ah, gentlemen. Well, we'll have to wait for the Game Developers Conference, which will be held in March 2016.
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